Art, Media, and Technology (BFA)

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Strategic Design & Management (BBA)

Parsons Paris

This interdisciplinary bachelor’s of business administration (BBA) program introduces you to design strategies and business practices through studio-based projects, seminar classes, and liberal arts coursework. It prepares you for entrepreneurial and management positions in fashion business and creative industries. Courses challenge you to examine the essentials of marketing, communications, innovation, financial management, strategic management, product development, ethical business, and global practices, drawing on Paris’ unique resources and preparing you for success in a range of professional fields.

Learn something New.

Program Highlights

  • Develop analytical, strategic, collaborative, and business skills in the context of fashion and luxury industries and art, design, and other contemporary creative fields.
  • Devise new business models and entrepreneurial solutions that respond to social and environmental challenges in fashion and other creative industries.
  • Engage in workshops, projects, and internships—some with BFA Fashion Design students—that give you hands-on experience with local and global business challenges.
  • Benefit from projects and job opportunities with a wide range of companies and institutions in Paris, home to leading high-end fashion brands and cultural organizations.

Key Features

  • Four-year, full-time program
  • Fall start 
  • Merit-based scholarships available 
  • Option to take French language courses on campus
  • Course collaboration with major institutions and brands including Swarovski and Deutsche Telekom
  • Opportunity to study at Parsons on the NYC campus in the third year

55+

Number of countries of origin of Parsons Paris undergraduate students

Parsons Paris founded in 1921

and today offers undergraduate and graduate degree programs

Studying design in Paris develops your capacities as creative thinkers and designers of the 21st century. Our innovative curriculum immerses you in contemporary practice and Paris’ cultural and commercial life.

Florence Leclerc, Dean of Parsons Paris

WHY THE NEW SCHOOL?

Parsons Paris is the European campus of The New School and Parsons School of Design in New York City, recently ranked as the #1 U.S. art and design school and #3 in the world. In Paris, Parsons’ rigorous curriculum is translated to a Parisian context, immersing students in the historical legacy, contemporary industries, and artisanal resources of a European capital. Parsons is part of The New School, a comprehensive university offering a range of courses in a setting that gives students access to interdisciplinary study with a focus on critical thinking, collaboration, and global creative careers.

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